As one of Tucson's two daily newspaaers, The Arizona Daily Star has a very strong online presence which is reflected in consistently high website visitation.

During my time there, I was fortunate to be part of many compelling projects, this one involing a complete re-design of AZStarnet.com's Food section.

The primary goal of the redesign was to create compelling points of entry into deep pages within the site. Upon comparison to the previous layout, we saw a significant increase in page views throughout the section, adding value for not only our readers, but also our valued advertisers.