Advertising campaings tailored to specific products or services often demand unique landing pages that serve as exclusive entry points into a website.

Adopting AT&T's primary branding elements, the iPhone landing page displays a clear product photo, key features of the iPhone 4, consumer ratings, and pricing information along with a clear call to action.

It is important to note that only the most critical elements are included on the page, thus, reducing user distraction. Studies indicate that this practice maximizes click through rates (CTR), resulting in more successful ad campaigns.

I was responsible for the mockup to the left. The project was designed specifically for display in my portfolio and never presented to the client.