In today’s information saturated world, it is often challenging to distill truly useful information from all of the messages we are bombarded with on a daily basis. This is especially true when it comes to social media.
Organizations can benefit greatly from listening to various channels within the social media space. The question is, how can sifting through such vast amounts of information be done in an efficient manner and generate useful results at the same time?
Below is an interactive worksheet created by Chad Norman and Danielle Brigida, which provides a very useful framework to listen for keywords, create a social media dashboard, analyze tweets and develop a strategic response plan.
May the feedback be with you!
Worksheet: Social Media Listening for Nonprofits
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