With all of the buzz surrounding Twitter and Facebook lately, I feel compelled to share a video I recently came across on YouTube, explaining what social media is, in layman’s terms. While watching the clip, please keep the following question in mind: What is social media?
Although you may think you know the answer to this question, you may only be partially correct. To most of us social media is a way to connect with friends and family. To organizations, however, it represents an entirely new way of communicating with potential customers in the marketplace.
A well run social media campaign can save an organization millions of ad dollars each year. Social media and eMarketing campaigns hold a tremendous advantage over traditional media channels; trackable metrics. With it’s ability to connect, along with it’s ability to be tracked, social media is an arena that your business can no longer afford to avoid. Enjoy!
