Two great reads on Email and Social Media Marketing

In today’s media saturated market, connecting with your audience has become more challenging than ever before. It is estimated that we are exposed to as many as 3000 marketing messages per day. I don’t know about you, but I can’t possibly wrap my head around that much information in a week, let alone one single day. My latest reads, “Email Marketing – An Hour a Day” and “Social Media Marketing – An Hour a Day” offer outstanding overviews of email and social media marketing, how they can proliferate your message and how they can be implemented within any organization.

Written by, Jeanniey Mullen and David Daniels, “Email Marketing – An Hour a Day” has proven to be a fantastic introduction to the principles of email marketing.  Covering such concepts as email design, landing page design, segmentation, and trigger emails, Mullen and Daniels provide the reader with a solid roadmap to email marketing.  From compiling your email list to statistical tracking once your email has been sent, Mullen and Daniels cover all of the elements critical to developing  a top notch email campaign by anyone’s standards.

While email marketing may significantly increase revenues, the power and utility in social media marketing is not to be overlooked. Just three chapters into the book, I am now looking at Twitter, Facebook,  and YouTube from an entirely different perspective. “Social Media Marketing – An Hour a Day” begins with explaining the foundation of social media marketing, then goes into preparing for and executing your campaign across a variety of media channels. From defining the construct of social marketing to explaining the metrics and defining ROI, author, Dave Evans provides a comprehensive resource for launching your own successful social media marketing campaign.

Both books can be purchased on Amazon via the links below. Enjoy!

EMAIL MARKETING – AN HOUR A DAY
SOCIAL MEDIA MARKETING – AN HOUR A DAY

Although you may think you know the answer to this question, you may only be partially correct. To most of us social media is a way to connect with friends and family. To organizations, however, it represents an entirely new way of communicating with potential customers in the marketplace.

A well run social media campaign can save an organization millions of ad dollars each year. Social media and eMarketing campaigns hold a tremendous advantage over traditional media channels; trackable metrics. With it’s ability to connect, along with it’s ability to be tracked, social media is an arena that your business can no longer afford to avoid.  Enjoy!